Privacy policy

This policy explains what data we collect, how we use it, and the choices and responsibilities that apply when a riding school uses EquiFlow.

Short version: we only collect the information needed to run the product, support the school and keep accounts secure. We do not sell personal data.

Who we are

EquiFlow is the operating platform provided for riding schools and related business users. This policy applies when you use the platform, contact support, or interact with our onboarding and billing flows.

Data we collect

We collect the information needed to manage accounts, bookings, billing, onboarding and support. We also collect operational data required to run the school workflows you enable.

Account details such as name, email address and login credentials
Booking, schedule and attendance data created through the platform
Billing and support information needed to manage your account

How we use it

We use data to provide the product, keep accounts secure, support onboarding, improve service quality and produce the operational outputs you request.

To operate the product and deliver the features you have enabled
To support customer service, onboarding and account administration
To improve reliability, fix issues and protect the platform

Sharing and access

We only share data where it is necessary to provide the service, comply with law or support agreed business operations.

With service providers who help us run the platform
With professional advisers where needed for legal or financial purposes
When required to comply with law, regulation or valid requests

Data retention

We keep personal and operational data only for as long as needed to provide the service, meet legal obligations, resolve disputes and maintain business records.

Your rights and responsibilities

You remain responsible for the accuracy of the information you enter and for making sure your own privacy notices and consents cover your staff, riders and other data subjects.

You can request access, correction or deletion where applicable
You should keep account information accurate and up to date
You are responsible for any local privacy obligations that apply to your school

Cookies and analytics

We may use cookies and similar technologies to keep the site working, remember preferences and understand how the platform is being used.

Essential cookies support login and session handling
Preference cookies can remember locale choices
Analytics are used to improve usability and performance

Contact

If you have questions about this policy or about how your data is handled, contact us through the support or contact page.